--- title: Advanced configuration slug: campaign/docs/advanced-configuration docTags: createdAt: 2026-07-20T15:44:38.194Z --- :::hint{type="info"} **Note** This topic is for administrators and developers with administration access rights in Shopware. ::: This topic describes how to individually configure multiple shops, opt-in mailings, language versions, front-end messages, and catalog exports, when using Shopware as e-commerce platform with Optimizely Campaign. Contact [customer support](docId\:ZWe1T3UPz3JW6_4mc76qV) for advice regarding the setup of multiple shops with separate clients for transactional mails, and recipient list-based newsletter subscriptions. ## Configuring individual opt-in mailings and catalog exports To configure an individual catalog export or a language version of your shop, you must create a separate feed in Shopware; see [Configuring the catalog export](docId\:YXeba_anqD1GFYKhlD3Qz). Specify a **unique** file name for the catalog export, or language version, of your main shop (for example **products\_fr.csv** for French). Do *not* use the same file name because the individual catalog exports will overwrite each other. 1. Log in to the back-end of Shopware with administrator rights. 2. Go to **Configuration** > **Plugin Manager**. 3. Click **Installed**. 4. Find the Shopware integration for **Optivo** **broadmail** in the Plugin Manager, and click **Edit** ![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/FKaZ6zgb1SMEkQdcLT3i5-20260720-145426.png). If you have configured multiple shops, these are displayed in individual tabs under **Configuration**. 5. Click the tab of the shop to configure. ![Image: Multiple shops as tabs](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/udjDk6ncexYpwVQHbVEws-20260720-145426.png "Image: Multiple shops as tabs") 6. Enter the desired settings. 7. Click **Save**. ## Configuring multiple newsletter subscriptions By default, the Shopware integration supports registering for one newsletter per email address. If a recipient registers with the same email address for another newsletter, including that of a sub-shop or different language for the shop, no opt-in operation is triggered. Configure *recipient groups* to allow multiple newsletter subscriptions. 1. In Shopware, go to **Marketing** > **Newsletter Manager**. ![Image: Newsletter Manager menu item](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/ggcvDJ_-AUBpV9iJKBNo1-20260720-145426.png "Image: Newsletter Manager menu item") 2. Open the **Administration** > **Recipient groups** tab. ![Image: Recipient groups tab](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/pjS7EWsGcHVM2QpgRrXXN-20260720-145426.png "Image: Recipient groups tab") 3. Click **Create newsletter group**. ![Image: Create newsletter group](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/JUiXHry_kLfP7OuN8fDwA-20260720-145426.png "Image: Create newsletter group") 4. Specify a descriptive name for the recipient group, such as *Newsletter recipients IT*. ![Image: Enter group name](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/rnhGNr9KSHiWK18UMq6Ae-20260720-145426.png "Image: Enter group name") 5. Click **OK**. 6. From the **ID** column, note the ID of the new recipient group. ![Image: Note ID](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/GKvSZcWFwuVJqzFY81_6F-20260720-145426.png "Image: Note ID") 7. Go to **Configuration** > **Basic settings**. ![Image: Basic Settings menu item](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/uBCuN_1SeX9hhaS0TZpQ_-20260720-145426.png "Image: Basic Settings menu item") 8. Go to **Frontend** > **Login / registration**. ![Image: Login/registration menu item](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/1cENClJVmbbVQt960IB3D-20260720-145426.png "Image: Login/registration menu item") 9. Open the tab for the sub-shop/language version of the main shop for which to create a recipient group. 10. In **Standard recipient group ID for registered customers (system / newsletter)**, enter the ID from step 6. ![Image: Enter ID](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/va1OHoYhKGb10t1gQg8zw-20260720-145426.png "Image: Enter ID") 11. Click **Save**. ## Adapting front-end messages To translate or change front-end messages displayed to website visitors, such as when subscribing or unsubscribing, you can modify integration text files. The integration supports localization features in Shopware, and there are several standard texts in German and (British) English that you can modify. 1. Log in to the back-end of Shopware with administrator rights. 2. Go to **Configuration** > **Snippets**. ![Image: Snippets menu item](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/EL4fBDp449b4T_4WDuhx9-20260720-145427.png "Image: Snippets menu item") 3. Go to **Namespaces** > **frontend** > **plug-ins** > **Optivo** **broadmail**. Switch between available messages under the **Default / de DE** and **default / en GB** tabs. ![Image: Available messages](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/t6q-Kl57Om1nDpu0qNuIp-20260720-145427.png "Image: Available messages") 4. Select the message to edit, and click **Edit selected snippets**. The **Edit snippets** window opens. ![Image: Edit snippets](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/wdvLeoAS4eEoTswGSImdM-20260720-145427.png "Image: Edit snippets") 5. Change the message. ![Image: Enter message](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/-OFqnWAKw_Lm-E8DS4cgb-20260720-145427.png "Image: Enter message") 6. If you have other languages in Shopware, the text elements for the other languages are empty. Insert the corresponding translations for these. 7. Click **Save**. ## Customizing and localizing salutations You can customize and localize the texts in the Optimizely Campaign recipient list field **salutation** for individual subshops or language versions of your shop. By default, the German salutations *Frau* and *Herr* are transmitted to Optimizely Campaign. 1. Go to **Configuration** > **Snippets**. ![Image: Snippets menu item](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/b5WngaotByOaoXQ6yOur5-20260720-145427.png "Image: Snippets menu item") 2. Go to **Namespaces** > **backend** > **plugins** > **optivo**. 3. Select the tab of the corresponding shop for which you want to change the salutation. ![Image: Select shop tab](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/rn8EyUYJHVEfDfpZWFdyk-20260720-145427.png "Image: Select shop tab") 4. Select the salutation to modify, and click **Edit selected snippets**. 5. Enter the salutation. ![Image: Enter salutation](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/Yo1-JF8Fmd6yOZOkNvBTy-20260720-145427.png "Image: Enter salutation") 6. Click **Save**.