---
title: Web Push
slug: campaign/docs/aEMv-web-push
docTags: 
createdAt: 2026-07-20T15:44:24.538Z
---

A Web Push message appears in the recipient's web browser without a specific request. With Optimizely Campaign, you can make Web Push messages part of your campaign.

For example, use Web Push together with [Triggered Messages](../../product-recommendations/email-product-recommendations/triggered-messages/use-optimizely-triggered-messages-with-optimizely-campaign.mdx) to send your web shop customers a reminder when items are in the shopping cart but the order has not been completed. Or send personalized product recommendations created with [Email Product Recommendations](../../product-recommendations/email-product-recommendations/create-an-optimizely-email-product-recommendations-campaign.mdx).

- Automated dispatch through [Smart Campaigns](docId\:R5uUa03fN0LjqmSAh30Ol) and [Marketing Automation](docId\:rH-CVuXsKjRWjl4DSmNsl).
- Customize Web Push messages by setting time limits and fields for individual target links. See [Configuring a push message](docId\:v0Ws2WzxtCtWdYCpxMGNH).
- Add an image and personalize the Web Push message by using [field functions](docId\:yf47bFjaIzEvsqGSfVXdw).
- Integrated preview function.

See also [Web Push](docId:1zF0lkEKB3PrLDgexMhYe) in the developer documentation.