---
title: Webtrekk integration
slug: campaign/docs/FgfW-webtrekk-integration
docTags: 
createdAt: 2026-07-20T15:44:18.284Z
---

:::hint{type="info"}
**Note**

This topic is for administrators and developers with administration access rights in Webtrekk.
:::

:::hint{type="info"}
**Note**

Available only in Germany, Austria, and Switzerland.
:::

This topic describes the Webtrekk integration with Optimizely Campaign that makes website visitor action and product data from Webtrekk Q3 available in for designing remarketing campaigns, and adding personalized recommendations or a coupon code to mailings. The integration allows bi-directional exchange of mailing statistics, dispatch and action data.

## Setting up the integration

You need a Webtrekk account and the website to be tracked must be configured accordingly. See the Webtrekk documentation or contact the Webtrekk customer support to set up the site tracking. The setup of the data interface integration with Optimizely Campaign is done by Optimizely [customer support](docId\:ZWe1T3UPz3JW6_4mc76qV). When completed, web analytics data is automatically imported into Optimizely Campaign.

## Data generation

### Key mailing data

The *outbound* channel from Optimizely Campaign to Webtrekk transmits the key mailing data (KPI), triggered automatically after a mailing is dispatched. The data is updated daily.

The following data is available in Webtrekk:

- Creation date
- Mailing-ID
- Mailing name
- Mailing description
- Media code
- Number of sent emails
- Unsubscribes
- Opens (only absolute values -not unique- are transferred)
- Clicks (only absolute values -not unique- are transferred)
- Soft bounces
- Hard bounces

### Recipient segments

The *inbound* channel transmits segments based on activities of website visitors to Optimizely Campaign. Each segment contains events (data sets) identical in reference to a defined criterion, for example a product purchase.

The following segments are defined by the integration:

- **orders**. Product purchases.
- **productViews**. Product views.
- **abandonments**. Abandoned shopping cart items.

Each data set contains additional parameters, that can be used to refine target groups in Optimizely Campaign:

- **Mailing-ID**. ID of the mailing from which the action is initiated.
- **Recipient-ID**. ID of the recipient carrying out an action.
- **Mailing-To-User-ID**. Unique ID which combines mailing and recipient IDs.
- **Datum**. A random date, formatted internationally. Actions are stored by the hour.
- **Context**. Product designation or additional context data.

### Data security

Personal data security is guaranteed for both output and return channels. Mailing links are expanded with anonymized recipient and campaign data. This prevents parameters from being associated with a recipient, either directly or by fraud via third parties. The return channel re-associates the anonymized data with the mailing recipients and campaigns.

## Configuring data exchange

Optimizely[ customer support](docId\:ZWe1T3UPz3JW6_4mc76qV) configures the key mailing data that you can import into Webtrekk, as well as import of segments generated by Webtrekk. Contact Webtrekk customer support to configure your Webtrekk account.

## Creating target groups in Optimizely Campaign

Do the following to create a target group from recipient segments generated by Webtrekk.

1. Open the Optimizely Campaign[ menu](docId\:PmNPgvNucBrAG5Rw8f41f) and select **Recipients** > **Target Groups**.
2. Click **Create**.
3. Enter a name for the target group and click **Add +** in the **Target group definition** area.
4. In the second drop-down list, select **Action** and in the third drop-down list, select **has created post click**.
5. If you are using multiple post-click services, select **web analytics** in the **Service** drop-down list.
6. In the **Mailing** drop-down list, select the desired mailings. If nothing is selected, all mailings are analyzed.
7. Select a date or time in the **Period** drop-down list to only select post clicks created within a defined time range or at a certain date. Time entered as a number of days ("Exactly 30 days ago") refer to the current day.
8. In the **Segment** drop-down list, select product purchases (**orders**), product views (**productViews**), or abandonments (**abandonments**) to filter.
9. Optionally, in the **Context** box, enter a product ID to only filter recipients that viewed, bought or placed a certain product in the cart. If nothing is specified, products will be considered.
10. Click **Apply ✔**.
11. To combine multiple categories, click **Add +** and repeat previous steps.
12. Open **Properties**, enter a name for the target group. Optionally, enter a description.
13. Click **Create**.

### Example: Creation of the target group Transaction aborted

To define a target group capturing aborted shopping cart transactions during the first quarter of 2021, do the following in the **Create target group** window:

1. Create a new target group and in the **Target group definition** area, click **Add +**.
2. In the second drop-down list, select **Action** and in the third drop-down list, select **has created post click**.
3. In the **Period** drop-down list, select **from... to...** and use the calendar to select the period from 1 January 2021 to 31 March 2021.
4. In the **Segment** drop-down list, select **Abandonments**.
5. Click **Apply ✔**.
6. Open **Properties** and enter *Abandonments* in the **Name** field.
7. Click **Create**.