---
title: Mobile Push
slug: campaign/docs/9JKx-mobile-push
createdAt: 2026-07-20T15:44:47.637Z
---

A Mobile Push message is delivered from a software application to a mobile device, and appears on the device without a specific request from the recipient. Use Mobile Push, for example, to inform your customers about the current shipping status and delivery time of an ordered product. Or send appointment reminders.

- Automated dispatch through [Smart Campaigns](docId\:R5uUa03fN0LjqmSAh30Ol) and [Marketing Automation](docId\:rH-CVuXsKjRWjl4DSmNsl).
- Customize Mobile Push messages by setting time limits and fields for individual target links. See [Configuring a Mobile Push message](docId\:v0Ws2WzxtCtWdYCpxMGNH).
- Add an image and personalize the Mobile Push message by using [field functions](docId\:yf47bFjaIzEvsqGSfVXdw).
- Integrated preview function.
- Optimizely Campaign integrations for Mobile Push are available for Android and iOS operating systems.

See also [Mobile Push](docId\:MhoZ0dAMK3m8B9XRh3hDp) in the developer documentation.