---
title: Favorites
slug: analytics/docs/favorites
docTags: 
createdAt: 2026-07-20T15:44:32.397Z
---

Favorites in Optimizely Analytics let you mark and access preferred explorations, dashboards, derived columns, cohorts, audiences, and metrics, providing quick and personalized access to frequently used entities. You can mark items as favorites by clicking **Star**, and remove them from Favorites by clicking **Star** again.

You can access your favorites list by clicking **Star** in the menu panel. The feature also includes filters with prefilled favorites that cannot be unchecked, and lets you mark or unmark items as favorites using the **More options** menu.

![screenshot of a funnel exploration where Star is highlighted and filled to show the exploration is a favorite](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/a31-XAXeyxuj2GA-4A0yK-20260720-144921.png)

## Mark an entity as a favorite

1. Open an exploration, dashboard, or any other entity.
2. Click **Star** in the visualization window to mark it as a favorite. Clicking **Star** again unmarks the favorite.

![screenshot of the exploration toolbar where Star is highlighted](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/sLPbfGa2Q3YF9ETsM-iDu-20260720-144921.png)

## Work with favorites

You have multiple options to view your favorites.

1. Hover over **Favorites** in the **Menu** panel to see a quick view of all the content that you added as favorites. You can quickly access up to 10 recent favorites without visiting the listing page, and these are sorted according to the settings you have on the listing page.

   ![screenshot of the navigation panel where hovering over Favorites shows a quick list of favorites](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/LF9nkDXpF19xPzXTU5A54-20260720-144921.png)
2. Click **Favorites** in the **Menu** panel for a detailed view of your favorites.

   ![screenshot of the Favorites page where favorites display with sort options and filters](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/4IwdY69Q49tusZ1NBYN40-20260720-144921.png)
3. Click **Search APP\_NAME**, or press **Cmd+K** (Mac) or **Ctrl+K** (Windows), to open global search. APP\_NAME is the name of your current app. Enter a name to search. Results display a star on each entity you marked as a favorite. Use the star to spot your favorites among the other matches.