---
title: Webinar Follow-up Email Creation agent
slug: agent-platform/docs/webinar-follow-up-email-creation-agent
docTags: 
createdAt: 2026-08-12T15:37:09.000Z
---

**Webinar Follow-up Email Creation** is an Optimizely Agent Platform agent that generates two personalized follow-up emails after a webinar. One email drives next actions for attendees. The other encourages on-demand viewing for non-attendees.

- **Challenge** – Crafting personalized follow-up emails for both webinar attendees and no-shows is repetitive and time-consuming. It often results in generic outreach that fails to drive meaningful next actions.
- **Agent outcome** – The agent produces two ready-to-send email drafts: one for webinar attendees and one for registrants who did not attend.
- **Value** – Marketing teams reduce manual follow-up effort and maintain consistent post-webinar outreach, driving pipeline from both attendees and no-shows.

## Install agent

:::hint{type="info"}
**Note**

**Mark Administrators**, **Agent Builders**, and users with the **Add, edit, and install specialized agents** attribute for a custom role can add agents to their organization's Optimizely Agent Platform instance. See [Add users and set permissions.](../../get-started/get-started-with-optimizely-opal-for-administrators.mdx)
:::

Install the agent from the **Directory**.

1. Go to **Directory > Agents**.
2. (Optional) Begin entering *Webinar Follow-up Email Creation* or use the drop-down list filters to narrow the list.
3. Click **Install** on **Webinar Follow-up Email Creation** to add it to your Agent Platform instance.

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## Use the agent

In [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM), enter *@webinar\_followup\_email* and provide the following details:

- `webinar details` – Details of the webinar, including the name, theme, or topic.
- `target personas` – Target personas for the webinar follow-up email.
- (Optional) `webinar transcript` – Transcript of the webinar.
- (Optional) `call to action` – Call to action that all emails should reference.

The agent generates two email drafts: one for webinar attendees and one for registrants who did not attend, each with three subject line options.

To use the **Webinar Follow-up Email Creation** agent in a [workflow agent](docId:2HD0fUsIsfdek516VtN9l), drag and drop it into your workflow. See the [Create a workflow agent](docId\:KWaI2TBwD38sN7p74exoy).

## Details

The following are the default details of the **Webinar Follow-up Email Creation** agent. After you [install the agent in your Agent Platform instance](docId\:xar1ImJ9T-B_QEcVWQXdP), you can customize these details based on your organization's needs. See [Manage agents](docId\:SSeNiblVMXwVvDR_lhtvI) for instructions.

### Input variables

The **Webinar Follow-up Email Creation** agent takes the following input:

- `webinar details`
- `target personas`
- (Optional) `webinar transcript`
- (Optional) `call to action`

### Tools

The **Webinar Follow-up Email Creation** agent does not use any tools.

### Additional details

The agent uses the following default configuration:

- **Inference level** – Balanced. Provides reliable answers with additional reasoning.
- **Files** – None.
- **Output** – Text.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::

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