---
title: Standard Audience Builder agent
slug: agent-platform/docs/standard-audience-builder-agent
docTags: 
createdAt: 2026-08-12T15:37:05.000Z
---

**Standard Audience Builder** is an agent in Agent Platform. It builds and troubleshoots standard [Optimizely Data Platform (ODP) audiences](docId\:dDfAWzmas1k5te6cg5C4y) through natural language.

- **Challenge** – Standard ODP audiences require manual configuration and specialized schema knowledge. Troubleshooting takes time when segments break or produce unexpected results.
- **Agent outcome** – The agent translates plain-language goals into validated audience configurations. It scans your schema and event logs to catch mismatches. It also generates variants of an existing audience in bulk from a single prompt.
- **Value** – Target the right customers faster by removing the technical barriers of audience creation. Automate repetitive variant work. For example, take a validated audience and generate a version for every country in the European Union (EU). Segments stay accurate, consistent, and ready to activate across campaigns.

## Required Optimizely products

Optimizely Data Platform

## Install agent

:::hint{type="info"}
**Note**

**Mark Administrators**, **Agent Builders**, and users with the **Add, edit, and install specialized agents** attribute for a custom role can add agents to their organization's Mark instance. See [Add users and set permissions.](../../get-started/get-started-with-optimizely-opal-for-administrators.mdx)
:::

Install the agent from the **Directory**.

1. Go to **Directory > Agents**.
2. (Optional) Begin entering *Standard Audience Builder* or use the drop-down list filters to narrow the list.
3. Click **Install** on **Standard Audience Builder** to add it to your Mark instance.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/oS1t9g9Ppq-bekjGaf9Jq_standard-audience-builder-agent.png" size="100" isUploading="false" width="2406" height="1114" darkWidth="2406" darkHeight="1114" showCaption="false" indent="1"}

If **Install** is disabled, connect the required Optimizely products to your Mark instance first.

## Use the agent

In [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM), enter *@standard\_audience\_builder* and provide the following details:

- (Optional) `user_query` – The query you want the agent to resolve. Enter it in your own words.

For example, to create a single audience, enter *@standard\_audience\_builder Create an audience of visitors who viewed the pricing page in the last seven days but did not convert.*

To generate variants of an existing audience in bulk, reference the source audience and describe the dimension to split on. For example, enter *@standard\_audience\_builder Take my High-Intent Pricing Visitors audience and create a variant for every country in the EU.*

The agent returns the proposed audience configurations in chat. Confirm them to create the audiences in ODP, or refine the prompt and run the agent again.

To use the **Standard Audience Builder** agent in a [workflow agent](docId:2HD0fUsIsfdek516VtN9l), drag and drop it into your workflow. See [Create a workflow agent](docId\:KWaI2TBwD38sN7p74exoy).

## Details

These are the default details for the **Standard Audience Builder** agent. After you [install the agent in your Mark instance](docId\:GtI1qFB21-FNK3QuY5RUj), customize these details for your organization's needs. See [Manage agents](docId\:SSeNiblVMXwVvDR_lhtvI) for instructions.

### Input variables

The **Standard Audience Builder** agent takes the following input:

- (Optional) `user_query`

### Tools

The **Standard Audience Builder** agent uses the following tools internally to process your request:

- `get_odp_audience_by_id`
- `get_odp_audience_list`
- `create_odp_audience`
- `update_odp_audience`
- `fetch_schema`
- `odp_query_event_logs`

### Additional details

The agent uses the following default configuration:

- **Inference level** – Pro. Provides maximum reasoning depth.
- **Files** – None.
- **Output** – Text.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::