--- title: Specialized agents overview slug: agent-platform/docs/specialized-agents-overview docTags: createdAt: 2026-08-12T15:37:05.000Z --- Specialized agents in Agent Platform are purpose-built AI agents you create that complete a single, well-defined task. Each agent can use targeted tools, adjustable reasoning, and defined inputs to finish its task accurately and efficiently. Specialized agents support two interaction modes: single-shot, where the agent runs once and returns a result, and multi-turn, where the agent stays active in [Mark chat](../../use-opal/opal-chat/access-and-explore-opal-chat.mdx) for iterative follow-up. See [Create specialized agents](docId\:tZPJWDyE1GSB-epLsUh5S) to get started. :::hint{type="warning"} **Important** Specialized agents have an automatic timeout of 60 minutes. Ensure that your agent can complete within this timeframe, otherwise you may receive errors. ::: For a visual walkthrough of specialized agents, watch the [video overview](https://files.marketing.cmp.optimizely.com/download/assets/Specialized+agent+Nikita.mp4/b222519889f211f09ddf6e823a9dee38?attachment=false). ## When to use specialized agents Use specialized agents when you need to - **Ensure consistent outcomes** – Follow predefined logic and configurations to reduce variability and produce reliable, repeatable results. - **Control context** – Define inputs, [tools](docId:-j4zNs-l3kIKD0n58bVPt), and [skills](docId:1HTjxW2J-ZOkYEZMwnasU) to clarify what the agent can access and how it behaves. - **Maintain modularity in larger workflows** – Reuse agents as components within [workflow agents](docId:2HD0fUsIsfdek516VtN9l) to make multi-step processes easier to manage, debug, and evolve. - **Run a task once and return a result** – Use single-shot mode to complete tasks that do not require follow-up. The agent runs once with your inputs and returns a final result. - **Iterate on output through conversation** – Use multi-turn mode to refine results through follow-up instructions in [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM). Ideal for content drafting, data exploration, and iterative review. - **Accelerate iteration and debugging** – Test, tune, and debug single-purpose agents independently for faster iteration and more stable systems. - **Optimize at a fine-grained level** – Experiment with inference settings or prompt variants per agent without affecting the rest of a workflow. ## Real-world scenarios Specialized agents are effective for highly specific tasks. In the following scenarios, Mark executes precise actions based on each agent’s configuration. ### SEO keyword research Marketing and content teams often struggle to conduct comprehensive SEO keyword research, integrate insights into planning in the [Optimizely Content Marketing Platform (CMP)](https://www.optimizely.com/products/content-marketing/), and ensure content is optimized for search visibility and performance. This can lead to fragmented workflows, missed opportunities for organic traffic, and less data-driven decision-making. **How specialized agents in Mark help** – A keyword research agent can take a topic and return relevant keywords to target, using data from Optimizely Idea Lab and Google Search. **Specific benefits of using this specialized agent** - **Streamlined workflows** – Integrate keyword research directly into CMP to reduce tool switching. - **Data-driven recommendations** – Use real search trends and performance insights to guide keyword selection. - **Improved content planning** – Surface keyword opportunities early so teams can prioritize high-impact topics. - **Consistent SEO practices** – Standardize the process for discovering and selecting keywords. - **Reduced missed opportunities** – Identify high-value keywords that manual research might overlook. - **Enhanced collaboration** – Share keyword insights with marketing and content teams in the same platform. - **Optimized content performance** – Create content designed to improve rankings and organic traffic. - **Time and cost savings** – Automate repetitive research steps and focus on strategy and creation. ### Ensure accessibility of a web page Accessibility can be overlooked in global organizations that manage multiple sites with [Optimizely Content Management System (SaaS)](https://www.optimizely.com/products/content-management/). **How specialized agents in Mark help** – An accessibility-check agent can take a page URL and check compliance against the latest *Web Content Accessibility Guidelines (WCAG)*. **Specific benefits of using this specialized agent** - **Automated compliance checks** – Evaluate pages against current WCAG standards without manual review. - **Consistent accessibility standards** – Apply the same criteria across all sites in the organization. - **Reduced risk of non-compliance** – Proactively identify gaps that could lead to legal or regulatory issues. - **Improved user experience** – Support more inclusive, accessible experiences for all visitors. - **Streamlined workflows** – Integrate checks into CMS (SaaS) and Mark to avoid separate tools. - **Actionable insights** – Get clear, prioritized recommendations to fix issues. - **Time and resource savings** – Decrease manual testing effort and focus on improvements. ### Create a test plan Writing a thorough A/B test plan for experiments in [Optimizely Web Experimentation](https://www.optimizely.com/products/web-experimentation/) or [Optimizely Feature Experimentation](https://www.optimizely.com/products/feature-experimentation/) can be time-consuming. **How specialized agents in Mark help** – A plan-creation agent can turn short inputs into a detailed test plan that follows your template, speeding up planning and standardizing documentation. **Specific benefits of using this specialized agent** - **Faster test planning** – Generate detailed, structured plans from minimal input. - **Consistent documentation** – Use the same template and format across teams and projects. - **Thorough and complete plans** – Include hypotheses, goals, success metrics, and rollout strategies. - **Streamlined collaboration** – Share and review plans in one place. - **Time and resource savings** – Focus on analysis and optimization instead of documentation. - **Scalable experimentation** – Standardize and accelerate the planning workflow as teams grow. - **Accelerated cycles** – Move faster from planning to execution to iterate sooner. :::hint{type="info"} **Note** If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj). :::