---
title: Social Post Generation agent
slug: agent-platform/docs/social-post-generation-agent
docTags: 
createdAt: 2026-08-12T15:37:10.000Z
---

**Social Post Generation** is an agent in Agent Platform. It takes a topic, URL, or key message. It generates platform-native social posts for LinkedIn, X, Instagram, Facebook, and TikTok.

- **Challenge** – Adapting one piece of long-form content for multiple social media platforms is repetitive and fragmented. Each network requires a specific tone, character count, and hashtag strategy. Maintaining high posting frequencies across LinkedIn, X, and Instagram becomes difficult without manual rework.
- **Agent outcome** – The agent automatically transforms existing assets or briefs into tailored social media posts. It generates platform-specific copy and recommends relevant hashtags. It also adjusts the messaging to match the audience expectations of each chosen channel.
- **Value** – The agent eliminates the manual rework required to adapt content for different platforms. It multiplies the reach of a single idea. It accelerates distribution workflows so you maintain a high-velocity social presence that stays on-brand and optimized for engagement without reformatting.

## Install agent

:::hint{type="info"}
**Note**

**Mark Administrators**, **Agent Builders**, and users with the **Add, edit, and install specialized agents** attribute for a custom role can add agents to their organization's Mark instance. See [Add users and set permissions.](../../get-started/get-started-with-optimizely-opal-for-administrators.mdx)
:::

Install the agent from the **Directory**.

1. Go to **Directory > Agents**.
2. (Optional) Begin entering *Social Post Generation* or use the drop-down list filters to narrow the list.
3. Click **Install** on **Social Post Generation** to add it to your Mark instance.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/03WdU8hnZAdOur9KAqdtq_install-social-post-generation-agent.png" size="100" isUploading="false" width="2050" height="1118" darkWidth="2050" darkHeight="1118" showCaption="false" indent="1"}

## Use the agent

In [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM), enter *@social\_post\_generation* and provide details for the following parameters:

- `Post Topic` – Describe the milestone, launch, announcement, or theme. Add reference materials or links to relevant content.
- `Target Audience` – Specify the audience for these posts. For example, *B2B marketing operations managers* or *Digital marketing leaders at mid-market companies*.
- `Channels` – Comma-separated list of channels to generate posts for. For example, *LinkedIn, Instagram, X, Facebook, TikTok*.
- `Primary CTA` – Describe what you want readers to do. For example, *Apply for cohort 2*, *Register for the webinar*, or *Read the case study*. Include a link if you have one.
- (Optional) `Brand Voice Notes` – Two to three examples of your best-performing or most on-brand posts. The agent locks the voice and explores fresh angles instead of rephrasing what you have already written. Include tone guidance, words to avoid, or formatting preferences.
- (Optional) `Research Brief` – Use the research brief from the [Social Post Research agent](docId\:WOfWeF1L9pN95krCPIyYE). The brief grounds the posts in current market signals, trending angles, and competitive context.

The agent delivers a [canvas](docId:1_VDSKJ_RG0FEQe0MCTv1) with platform-native posts organized by channel. Each post adapts tone, length, and format for its target platform.

To use the **Social Post Generation** agent in a [workflow agent](docId:2HD0fUsIsfdek516VtN9l), drag and drop it into your workflow. See the [Create a workflow agent](docId\:KWaI2TBwD38sN7p74exoy).

## Details

These are the default details of the **Social Post Generation** agent. After you [install the agent in your Mark instance](docId\:YH7ikFAIvAsJmWm-0qQNF), you can customize these details based on your organization's needs. See [Manage agents](docId\:SSeNiblVMXwVvDR_lhtvI) for instructions.

### Input variables

The **Social Post Generation** agent takes the following input:

- `Post Topic`
- `Target Audience`
- `Channels`
- `Primary CTA`
- (Optional) `Brand Voice Notes`
- (Optional) `Research Brief`

### Tools

The **Social Post Generation** agent uses the following tools internally to process your request:

- `browse_web`
- `search_web`
- `create_canvas`

### Additional details

The agent uses the following default configuration:

- **Inference level** – Pro. Provides maximum reasoning depth.
- **Files** – None.
- **Output** – Text.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::