---
title: Social Media Image Generation agent
slug: agent-platform/docs/social-media-image-generation-agent
docTags: 
createdAt: 2026-08-12T15:37:05.000Z
---

**Social Media Image Generation** is an agent in Agent Platform. It generates platform-ready social media images from a text prompt or reference image at exact dimensions for each supported format.

- **Challenge** – Creating correctly sized social media images for multiple platforms requires manual resizing and format-specific knowledge.
- **Agent outcome** – The agent generates a platform-ready image at exact dimensions for LinkedIn, Meta, X, display ads, or email.
- **Value** – The agent eliminates resizing guesswork and accelerates visual content production across channels.

## Install agent

:::hint{type="info"}
**Note**

**Mark Administrators**, **Agent Builders**, and users with the **Add, edit, and install specialized agents** attribute for a custom role can add agents to their organization's Mark instance. See [Add users and set permissions.](../../get-started/get-started-with-optimizely-opal-for-administrators.mdx)
:::

Install the agent from the **Directory**.

1. Go to **Directory > Agents**.
2. (Optional) Begin entering *Social Media Image Generation* or use the drop-down list filters to narrow the list.
3. Click **Install** on **Social Media Image Generation** to add it to your Mark instance.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/J3_LErLVwE4GWMmlG1evz_social-media-image-generation-agent-install.png" size="100" isUploading="false" width="2040" height="1044" darkWidth="2040" darkHeight="1044" showCaption="false" indent="1"}

## Use the agent

In [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM), enter *@social\_media\_image\_generation* and provide the following details:

- `Platform & Format` – The target platform and image format, such as *LinkedIn Single Image*, *Meta Feed*, or *X Header*.
- `Image Prompt` – A description of the desired image.
- (Optional) `Reference Image` – An uploaded image to restyle or adapt.
- (Optional) `Brand Notes` – Image or brand guidelines to follow.

The agent generates an image at the exact pixel dimensions for the selected platform and format. It then presents the image for review.

To use the **Social Media Image Generation** agent in a [workflow agent](docId:2HD0fUsIsfdek516VtN9l), drag and drop it into your workflow. See [Create a workflow agent](docId\:KWaI2TBwD38sN7p74exoy).

## Details

These are the default details for the **Social Media Image Generation** agent. After you [install the agent](docId:74jBRVMXn1hAg0e5DL9SD), customize these details for your organization's needs. See [Manage agents](docId\:SSeNiblVMXwVvDR_lhtvI) for instructions.

### Input variables

The **Social Media Image Generation** agent takes the following input:

- `Platform & Format`
- `Image Prompt`
- (Optional) `Reference Image`
- (Optional) `Brand Notes`

### Tools

The **Social Media Image Generation** agent uses the following tools to process your request:

- `generate_or_edit_image`
- `present_images`

### Additional details

The agent uses the following default configuration:

- **Inference level** – Balanced. Provides reliable answers with additional reasoning.
- **Files** – None.
- **Output** – Text.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::