--- title: Skills in the Skills Directory slug: agent-platform/docs/skills-in-the-skills-directory docTags: createdAt: 2026-10-06T00:00:00.000Z --- Skills in the Skills Directory teach Optimizely Opal how your organization or you work. Click a skill's name to see what it does, what you need to provide during setup, and how to use it. For how to browse and install skills, see [Skills Directory overview](docId\:jw_PeWvKOXocy3ihL5h9w). Skills are one of two types: - **Org** – Applies to everyone in your organization. An administrator installs and configures it. - **Personal** – Applies only to you. Any user can install and configure it. Every skill listed here requires setup. Opal collects the information it needs in a chat when you click **Install**. :::hint{type="info"} **Note** **Opal Administrators**, **Agent Builders**, and users with the **Add, edit, and install specialized agents** attribute for a custom role can add agents to their organization's Optimizely Opal instance. See [Add users and set permissions.](../../get-started/get-started-with-optimizely-opal-for-administrators.mdx) ::: ## Skills [Accessibility Guidelines skill](docId\:b4b3nDZcfXa51ITsC0OjK) – `/accessibility-guidelines` - **Description** – Sets your organization's web accessibility standards so every page meets inclusion targets while also improving SEO and AI search visibility. - **Type** – Org [Behavioral Persuasion Framework skill](docId\:R34YKDBGbVInY50inwevO) – `/behavioral-persuasion-framework` - **Description** – Grounds your marketing in the behavioral science behind enterprise buying decisions, covering cognitive biases, social proof, loss aversion, anchoring, scarcity, and reciprocity. - **Type** – Personal [Brand Voice Guidelines skill](docId\:dDTdVdUVmV2aQ_PeMGCfo) – `/brand-voice-guidelines` - **Description** – Enforces your brand's tone, style, and grammar rules across every piece of content your team produces, automatically rewriting anything that doesn't meet the standard. - **Type** – Org [Branded PowerPoint skill](docId\:xRmrhJM76lWLNnLz5SGe-) – `/branded-powerpoint` - **Description** – Reads your organization's master PowerPoint template once and creates a permanent deck-building skill that generates presentations using your exact colors, fonts, and layouts every time. - **Type** – Org [Brief Best Practices skill](docId\:cWugUfLb1BJSdgA14Mqkv) – `/brief-best-practices` - **Description** – Defines your ideal brief structure, covering target audience, goals, related links, and financial impact, and applies it to every campaign and content brief to ensure consistency and the right inputs. - **Type** – Org [Competitive Positioning skill](docId\:NAMdqiMDw6sXlUGvrF7M0) – `/competitive-positioning` - **Description** – Logs your key competitors and the positioning angles that resonate most with customers, so your team always knows how to differentiate in any conversation or piece of content. - **Type** – Org [Event Planning skill](docId\:jVy6SqVxzWg6g8UfsAF8k) – `/event-planning` - **Description** – Captures your event playbook, including booth design, messaging priorities, and collateral standards, so every in-person appearance is consistent, on-brand, and easy to brief. - **Type** – Personal [Experiment Best Practices skill](docId:3VoS8D_4j27E0CvzcQQvW) – `/experiment-best-practices` - **Description** – Applies your organization's testing methodology and quality standards so every experiment is designed, run, and analyzed the way best-performing teams do it. - **Type** – Org [GA4 Report Guidelines skill](docId\:WiOyvKex4g64DQqEQnPSu) – `/google-analytics-report-formatting` - **Description** – Configures your GA4 reporting settings, including hostname filters, key conversion events, default date ranges, and primary metrics, so every analytics report reflects your preferred configuration. - **Type** – Org [Google Ads Report Guidelines skill](docId\:BashTeMhSjc7sa0Y4l4OG) – `/google-ads-report-formatting` - **Description** – Turns raw Google Ads account data into a prioritized audit of what to pause, scale, and fix, with the estimated dollar value of each action clearly surfaced. - **Type** – Org [Ideal Customer Profile skill](docId\:pi28PWB28XLaFS5-AmBGS) – `/ideal-customer-profile` - **Description** – Captures your key buyer personas and ideal customer profile so every piece of content and outreach is grounded in the right pain points, motivations, and problem-solution framing. - **Type** – Org [Keyword Strategy skill](docId\:jFKCLSLntrFDX8BCFcw6J) – `/keyword-strategy` - **Description** – Maintains your target keyword list, including volume data and visibility gaps, so every content creator and agent-assisted workflow is aligned to the same search strategy. - **Type** – Org [LinkedIn Ads Report Guidelines skill](docId\:SXimaVTsQcMUepvNbW39w) – `/linkedin-ads-report-formatting` - **Description** – Transforms raw LinkedIn Ads data into ranked, dollar-quantified recommendations on which campaigns to scale, hold, fix, or pause, replacing passive metric recitations with actionable decisions. - **Type** – Org [Messaging Framework skill](docId\:jLx3YaVtgQEJ5dru0xUMP) – `/messaging-framework` - **Description** – Maps your products and brands to the right messages for the right audiences, so your team always knows which story to tell and when to tell it. - **Type** – Org [Org Chart skill](docId\:kWN3HlPNwin8saVMalTQ3) – `/org_chart` - **Description** – Maps your team's structure, responsibilities, and escalation paths so anyone can quickly identify the right person for any task or decision. - **Type** – Org [Org OKRs skill](docId\:M9W-jFrcgJQUHkioU-hqe) – `/org-OKRs` - **Description** – Keeps your company's goals and key results in context so every team decision, campaign, and deliverable is aligned to what the business is working toward. - **Type** – Org [Personal OKRs skill](docId\:DiHpOsfbyvaN4FfwBnovI) – `/personal-OKRs` - **Description** – Stores your personal goals and key results so every task and output can be prioritized against what matters most to you right now. - **Type** – Personal [Product Positioning skill](docId\:NTiTuuoly29lAk7Nbdm2I) – `/product-positioning` - **Description** – Builds and maintains a single, versioned source of truth for your product's category, differentiation, competitive stance, and proof points, available to every downstream marketing workflow. - **Type** – Org [Report Template Configuration skill](docId\:Za8SHzjwiobbfWAPQc3vZ) – `/report-template-configuration` - **Description** – Configures reporting templates to reflect your specific business metrics and presentation conventions, so every report is structured the way your team needs it. - **Type** – Personal [Salesforce Report Guidelines skill](docId\:Bz5E1wSQTsu4G6ROgqGNC) – `/salesforce-report-formatting` - **Description** – Ensures pipeline reports are accurate by annualizing and currency-converting deal values at the line-item level before aggregating, so revenue figures are never overstated or misrepresented. - **Type** – Org [UTM Measurement skill](docId\:FUcVIpMuZDfsgkfj_28Nv) – `/utm-measurement` - **Description** – Standardizes your campaign tracking parameters and attribution conventions so web traffic is measured consistently across every channel, team, and tool. - **Type** – Org [Video Production Planning skill](docId\:o-dIHY-nteGXbq_d6otkF) – `/video-production-planning` - **Description** – Guides video content planning from script ideation to thumbnails and descriptions, informed by the formats and topics that have already performed well for your channel. - **Type** – Personal [Voice of Customer Synthesis skill](docId\:p45EGpQxIpk5SIirZHvQf) – `/voice-of-customer-synthesis` - **Description** – Analyzes customer interviews, NPS comments, review site data, support tickets, and win/loss notes to surface structured themes, personas, jobs-to-be-done maps, and ready-to-use quote banks. - **Type** – Personal [Web Copy Guidelines skill](docId\:nbdpZB81k1UMkNlbyGohO) – `/web-copy-guidelines` - **Description** – Validates headlines, subheads, and CTAs for web page variations against your voice, grammar, claims, and cadence rules, rewriting or removing anything that conflicts. - **Type** – Org [Website Best Practices skill](docId:17lTyqxHTI15OwBqib6iV) – `/website-best-practices` - **Description** – Defines your ideal landing page formats, structure, and design principles so pages can be built consistently and efficiently across teams. - **Type** – Org :::hint{type="info"} **Note** If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj). :::