---
title: SEO Metadata Optimization agent
slug: agent-platform/docs/seo-metadata-optimization-agent
createdAt: 2026-08-12T15:37:04.000Z
---

**SEO Metadata Optimization** is an agent in Mark (Optimizely Agent Platform). It analyzes a webpage's search engine optimization (SEO) metadata and identifies optimization opportunities. The agent then delivers prioritized recommendations for meta titles, descriptions, and OpenGraph tags.

- **Challenge** – Optimizing SEO metadata for content to improve search engine visibility is difficult.
- **Agent outcome** – The agent analyzes existing SEO metadata, identifies areas for improvement, and recommends specific updates or changes to the metadata.
- **Value** – Improved SEO metadata leads to better search engine rankings, increased organic traffic, and a more effective digital presence.

## Install agent

:::hint{type="info"}
**Note**

**Mark Administrators**, **Agent Builders**, and users with the **Add, edit, and install specialized agents** attribute for a custom role can add agents to their organization's Mark instance. See [Add users and set permissions.](docId\:pe0pbUJveWrG8ewvZWDRE)
:::

Install the agent from the **Directory**.

1. Go to **Directory > Agents**.
2. (Optional) Enter *SEO Metadata Optimization* or use the drop-down list filters to narrow the list.
3. Click **Install** on **SEO Metadata Optimization** to add it to your Mark instance.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/lBxGiy_BesE5iQFochwhB_seo-metadata-optimization-agent.png)

## Use the agent

In [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM), enter *@seo\_metadata\_optimization* and provide the following details:

- `URL` – The URL to analyze for SEO metadata.

The agent creates a [canvas](docId:1_VDSKJ_RG0FEQe0MCTv1) with an SEO metadata audit report. The report covers meta titles, meta descriptions, and OpenGraph tags, grouped by priority with keyword analysis and rewrite suggestions. When Mark has access to Optimizely Content Management System (SaaS), the agent applies approved changes to the CMS (SaaS) content item automatically.

To use the **SEO Metadata Optimization** agent in a [workflow agent](docId:2HD0fUsIsfdek516VtN9l), add it to your workflow. See the [Create a workflow agent](docId\:KWaI2TBwD38sN7p74exoy).

## Default agent details

These are the default details of the **SEO Metadata Optimization** agent. After you [install the agent in your Mark instance](docId\:GvoHrAlgYQKYXVGd_PG4n), customize these details for your organization's needs. See [Manage agents](docId\:SSeNiblVMXwVvDR_lhtvI) for instructions.

### Input variables

- `URL`

### Tools

The **SEO Metadata Optimization** agent uses the following tools internally to process your request:

- `browse_web_html`
- `create_canvas`
- `edit_canvas`

### Default configuration

The agent uses the following default configuration:

- **Inference level** – Pro, which provides maximum reasoning depth.
- **Files** – None.
- **Output** – Text.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::