---
title: Sample competitor skill
slug: agent-platform/docs/sample-competitor-skill
docTags: 
createdAt: 2026-08-12T15:37:11.000Z
---

You can copy and paste this sample skill directly into Agent Platform to create a new skill. It includes the required fields and formatting, and you can customize it for your needs without starting from scratch. Replace each placeholder (denoted in all capital letters with underscores between words) with your information. See [Manage skills](../../skills/manage-instructions.mdx) for information.

Ensure you toggle **Active** to **on** for Mark to use your skill.

## Name

Competitor Intel

## Core skill template

\## List and describe your company's key competitors in natural language to pass as context to Mark.

COMPANY\_NAME

- Category:
- Overview:
- Strengths:
- Weaknesses:
- Why we win:
- Why customers might choose COMPETITOR:

## Where to use

Add your Optimizely products and instances where knowing about your company's competitors is helpful.

By default, if you do not specify products, this skill is available across all your Optimizely products.

## When to use

When generating copy or referencing competitors.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::