---
title: Press Release agent
slug: agent-platform/docs/press-release-agent
docTags: 
createdAt: 2026-08-12T15:37:05.000Z
---

**Press Release** is an Optimizely Agent Platform agent that creates professional press releases structured for media pickup, from a brief overview of the announcement.

- **Challenge** – Writing compelling and newsworthy press releases that capture media attention is a specialized and time-consuming task.
- **Agent outcome** – The agent writes compelling and newsworthy press releases.
- **Value** – The agent saves time, keeps messaging consistent, and helps attract media attention.

## Install agent

### Configure skill

Configure an [skill](docId:1HTjxW2J-ZOkYEZMwnasU) based on the [sample boilerplate press release](docId\:I4D8bJNAXI913ajc77q0T) before installing the agent. The agent uses this skill to customize the boilerplate and media contact details for your organization.

### Install from the Directory

:::hint{type="info"}
**Note**

**Opal Administrators**, **Agent Builders**, and users with the **Add, edit, and install specialized agents** attribute for a custom role can add agents to their organization's Optimizely Agent Platform instance. See [Add users and set permissions.](../../get-started/get-started-with-optimizely-opal-for-administrators.mdx)
:::

After [configuring your skill](docId\:LvTnYC9Jto72NxL5sqN8V), complete the following in Agent Platform:

1. Go to **Directory > Agents**.
2. (Optional) Begin entering *Press Release* or use the drop-down list filters to narrow the list.
3. Click **Install** on **Press Release** to add it to your Agent Platform instance.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/K7AedMtd3bfR8E8iTriAP_install-press-release-agent.png" size="100" isUploading="false" width="2060" height="1114" darkWidth="2060" darkHeight="1114" showCaption="false" indent="1"}

## Use the agent

In [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM), enter *@press\_release* and provide the following details:

- `overview` – Details about the press release and any input to include, such as quotes or testimonials.
- (Optional) `target audience` – Who you are targeting.
- (Optional) `date` – Launch date of the press release.
- (Optional) `call to action` – What you want people to do after reading this release.

The agent delivers the press release as formatted text. The text includes a headline, introduction, body paragraphs, call-to-action, boilerplate, and media contact.

To use the **Press Release** agent in a [workflow agent](docId:2HD0fUsIsfdek516VtN9l), drag and drop it into your workflow. See the [Create a workflow agent](docId\:KWaI2TBwD38sN7p74exoy).

## Details

These are the default details of the **Press Release** agent. After you [install the agent in your Agent Platform instance](docId\:LvTnYC9Jto72NxL5sqN8V), you can customize these details based on your organization's needs. See [Manage agents](docId\:SSeNiblVMXwVvDR_lhtvI) for instructions.

### Input variables

The **Press Release** agent takes the following input:

- `overview`
- (Optional) `target audience`
- (Optional) `date`
- (Optional) `call to action`

### Tools

The **Press Release** agent does not use any tools.

### Additional details

The agent uses the following default configuration:

- **Inference level** – Balanced. Provides reliable answers with additional reasoning.
- **Files** – None.
- **Output** – Text.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::