---
title: Page Copy Optimization agent
slug: agent-platform/docs/page-copy-optimization-agent
docTags: 
createdAt: 2026-08-12T15:37:10.000Z
---

**Page Copy Optimization** is an agent in Agent Platform. It analyzes your live page copy and generates optimized versions for clarity, conversion, and message-market fit.

- **Challenge** – Writing high-performing page copy is difficult without a clear benchmark. Without visibility into how your messaging compares to competitors, your copy fails to resonate, differentiate, or convert.
- **Agent outcome** – Produces optimized copy variants ready for use or testing. Each version maps to the target audience, conversion goal, and competitive positioning you provide.
- **Value** – Move from competitive insight to stronger on-page messaging in minutes. By replacing guesswork with audience-specific, goal-driven copy, you sharpen your value proposition and improve conversion rates.

## Install agent

:::hint{type="info"}
**Note**

**Mark Administrators**, **Agent Builders**, and users with the **Add, edit, and install specialized agents** attribute for a custom role can add agents to their organization's Mark instance. See [Add users and set permissions.](../../get-started/get-started-with-optimizely-opal-for-administrators.mdx)
:::

Install the agent from the **Directory**.

1. Go to **Directory > Agents**.
2. (Optional) Begin entering *Page Copy Optimization* or use the drop-down list filters to narrow the list.
3. Click **Install** on **Page Copy Optimization** to add it to your Mark instance.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/6I433HPdUSypDrCsut9ng_46734339785485.png)

## Use the agent

In [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM), enter *@page\_copy\_optimization* and provide the following details:

- `Page URL or Content` – Enter a URL to analyze the live page, or paste the page copy directly.
- (Optional) `Primary Audience` – Describe the target reader: their role, company size or segment, and their single biggest pain point.
- (Optional) `Primary Conversion Goal` – State the primary action the page must drive, and optionally a secondary goal.
- (Optional) `Competitor to Benchmark` – Paste up to three full competitor page URLs, not just brand names.
- (Optional) `Brand Tone` – Provide three tone adjectives and one contrast statement. Describe what the brand sounds like and what it does not sound like.
- (Optional) `Key Value Props to Preserve` – List two to three claims or differentiators that must not be rewritten away.

The agent delivers a Hypertext Markup Language (HTML) canvas report with optimized copy variants, section-by-section rewrites, competitive benchmarking, and a prioritized action plan.

To use the **Page Copy Optimization** agent in a [workflow agent](docId:2HD0fUsIsfdek516VtN9l), drag and drop it into your workflow. See [Create a workflow agent](docId\:KWaI2TBwD38sN7p74exoy).

## Details

These are the default details for the **Page Copy Optimization** agent. After you [install the agent in your Mark instance](docId:8P5ERBmF6rmTMh1rXJCL6), customize these details for your organization's needs. See [Manage agents](docId\:SSeNiblVMXwVvDR_lhtvI) for instructions.

### Input variables

The **Page Copy Optimization** agent takes the following input:

- `Page URL or Content`
- (Optional) `Primary Audience`
- (Optional) `Primary Conversion Goal`
- (Optional) `Competitor to Benchmark`
- (Optional) `Brand Tone`
- (Optional) `Key Value Props to Preserve`

### Tools

The **Page Copy Optimization** agent uses the following tools internally to process your request:

- `browse_web`
- `create_canvas`

### Additional details

The agent uses the following default configuration:

- **Inference level** – Complex. Provides advanced reasoning and detail.
- **Files** – None.
- **Output** – Text.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::