---
title: Page Conversion Optimization agent
slug: agent-platform/docs/page-conversion-optimization-agent
docTags: 
createdAt: 2026-08-12T15:37:11.000Z
---

**Page Conversion Optimization** is an Optimizely Agent Platform agent that performs a full conversion audit on any live web page. The agent returns a prioritized list of fixes ordered by expected conversion impact.

- **Challenge** – Teams often rely on gut instinct when deciding what to change on a page to improve conversions. Without a structured audit process, optimization efforts scatter, miss high-impact fixes, and waste resources on low-impact changes.
- **Agent outcome** – The agent delivers a prioritized action plan listing evidence-backed fixes by expected conversion impact. This replaces subjective decision-making with a structured audit.
- **Value** – Teams move faster and optimize smarter. By focusing on the highest-impact changes, teams eliminate guesswork, accelerate experimentation, and maximize the return on every optimization effort.

## Install agent

:::hint{type="info"}
**Note**

**Mark Administrators**, **Agent Builders**, and users with the **Add, edit, and install specialized agents** attribute for a custom role can add agents to their organization's Optimizely Agent Platform instance. See [Add users and set permissions.](../../get-started/get-started-with-optimizely-opal-for-administrators.mdx)
:::

Install the agent from the **Directory**.

1. Go to **Directory > Agents**.
2. (Optional) Begin entering *Page Conversion Optimization* or use the drop-down list filters to narrow the list.
3. Click **Install** on **Page Conversion Optimization** to add it to your Agent Platform instance.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/pnBoCKrTJNnLh_Yb5epQB_46734139570701.png)

## Use the agent

In [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM), enter *@page\_conversion\_optimization* and provide the following details:

- `Page URL` – Enter the URL of your page.
- (Optional) `Additional Details` – Additional instructions, such as a mobile-only assessment.

The agent delivers a [canvas](docId:1_VDSKJ_RG0FEQe0MCTv1) with a prioritized list of conversion fixes. The agent rates the fixes across six dimensions and orders them by estimated conversion impact.

To use the **Page Conversion Optimization** agent in a [workflow agent](docId:2HD0fUsIsfdek516VtN9l), drag and drop it into your workflow. See [Create a workflow agent](docId\:KWaI2TBwD38sN7p74exoy).

## Details

These are the default details for the **Page Conversion Optimization** agent. After you [install the agent in your Agent Platform instance](docId:2iwOtxeGIdUUjngJT6-IP), customize these details for your organization's needs. See [Manage agents](docId\:SSeNiblVMXwVvDR_lhtvI) for instructions.

### Input variables

The **Page Conversion Optimization** agent takes the following input:

- `Page URL`
- (Optional) `Additional Details`

### Tools

The **Page Conversion Optimization** agent uses the following tools internally to process your request:

- `analyze_image_content`
- `browse_web`
- `browse_web_html`
- `create_canvas`
- `reasoning_step`
- `take_webpage_screenshot`

### Additional details

The agent uses the following default configuration:

- **Inference level** – Balanced. Provides reliable answers with additional reasoning.
- **Files** – None.
- **Output** – Text.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::