---
title: Marketing Analyst
slug: agent-platform/docs/marketing-analyst
docTags: 
createdAt: 2026-08-17T11:09:28.000Z
---

Use the Marketing Analyst in Optimizely Agent Platform to turn your Google Analytics 4 (GA4) data into short, decision-ready reports. The reports arrive on a set schedule. It covers traffic, content, and conversion, each compared to the prior period. Ask follow-up questions directly in a message.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/BUvyL1KTfIGx0VmdgO6_U_marketing-analyst.png)

## What the Marketing Analyst does

The Marketing Analyst includes the following jobs:

- **Traffic analysis** – Analyzes your traffic, including your best-performing and worst-performing channels and the split between new and returning visitors. It recommends next best actions to improve your traffic.
- **Content analysis** – Analyzes your content to identify your best and worst performers. It recommends what to do next to improve them.
- **Conversion analysis** – Analyzes your conversion performance and recommends actions to improve your conversion funnel.
- **Daily anomaly detection** – Scans your site performance data each day for anomalies. It generates prioritized insights and action items from what it finds.

Each job is a workflow agent that performs on a schedule or trigger. Agent Platform displays only the jobs an administrator turns on for your organization.

## What the Marketing Analyst needs

Connect the following tools so the Marketing Analyst has the information it needs:

- **GA4** – Reads your traffic, content, and conversion data to build its reports.
- **Google Search Console** – Reads your search performance data to inform its analysis.

Agent Platform displays only the tools an administrator connects for your organization.

## How you receive its work

The Marketing Analyst delivers each report to you in a message every morning. Each report compares the current period to the prior one and explains what changed. Ask follow-up questions in the same conversation.

## Configure the Marketing Analyst

An Agent Platform administrator enables the Marketing Analyst for your organization. You then name and configure your own. For the full steps, see [Hire a Virtual Teammate](docId:0-cn_dp-ZvYzjZWMrm8MS).

Connect GA4 and Google Search Console during configuration. The jobs then have the data they need from the first run.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::