---
title: LinkedIn InMail Copy Generation agent
slug: agent-platform/docs/linkedin-inmail-copy-generation-agent
docTags: 
createdAt: 2026-08-12T15:37:07.000Z
---

**LinkedIn InMail Copy Generation** is an Optimizely Agent Platform agent that crafts headlines, body text, and calls-to-action for B2B outreach. The copy aligns with LinkedIn's professional audience and ad specifications.

- **Challenge** – Manually crafting engaging and compliant LinkedIn InMail copy for B2B outreach can be time-consuming and difficult. It requires copywriting expertise, knowledge of LinkedIn's professional audience, and adherence to ad specifications for effective B2B communication.
- **Agent outcome** – The agent generates optimized headlines, body text, and calls-to-action designed for LinkedIn InMail. They align with LinkedIn's professional audience and ad specifications for B2B outreach.
- **Value** – The agent streamlines content creation and saves time and resources. It helps ensure InMail messages are engaging, compliant, and effective for B2B outreach.

## Install agent

:::hint{type="info"}
**Note**

**Mark Administrators**, **Agent Builders**, and users with the **Add, edit, and install specialized agents** attribute for a custom role can add agents to their organization's Optimizely Agent Platform instance. See [Add users and set permissions.](../../get-started/get-started-with-optimizely-opal-for-administrators.mdx)
:::

Install the agent from the **Directory**.

1. Go to **Directory > Agents**.
2. (Optional) Begin entering *LinkedIn InMail Copy Generation* or use the drop-down list filters to narrow the list.
3. Click **Install** on **LinkedIn InMail Copy Generation** to add it to your Agent Platform instance.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/RYqN5kHETcnJ5uYP6zlCr_install-linkedin-inmail-copy-agent.png" size="100" isUploading="false" width="2046" height="1122" darkWidth="2046" darkHeight="1122" showCaption="false" indent="1"}

## Use the agent

In [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM), enter *@linkedin\_inmail\_generation* and provide the following details:

- `URL` – Destination link in the body of the InMail.
- (Optional) `Campaign Name` – Name of the campaign. If not provided, the agent generates one automatically.
- (Optional) `Sender` – Sender of the InMail message.
- (Optional) `Additional Guidance` – Notes for creating the InMail.

The agent delivers a complete InMail draft. The draft includes a subject line, personalized message body, call-to-action, and destination URL with Urchin Tracking Module (UTM) parameters.

To use the **LinkedIn InMail Copy Generation** agent in a [workflow agent](docId:2HD0fUsIsfdek516VtN9l), drag and drop it into your workflow. See the [Create a workflow agent](docId\:KWaI2TBwD38sN7p74exoy).

## Details

These are the default details of the **LinkedIn InMail Copy Generation** agent. After you [install the agent in your Agent Platform instance](docId\:VNh0qBdeaq2qF6XO9QRjt), you can customize these details based on your organization's needs. See [Manage agents](docId\:SSeNiblVMXwVvDR_lhtvI) for instructions.

### Input variables

The **LinkedIn InMail Copy Generation** agent takes the following input:

- `URL`
- (Optional) `Campaign Name`
- (Optional) `Sender`
- (Optional) `Additional Guidance`

### Tools

The **LinkedIn InMail Copy Generation** agent does not use any Agent Platform tools.

### Additional details

The agent uses the following default configuration:

- **Inference level** – Standard. Provides fast, efficient responses.
- **Files** – None.
- **Output** – Text.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::