---
title: LinkedIn Ad Brief agent
slug: agent-platform/docs/linkedin-ad-brief-agent
docTags: 
createdAt: 2026-08-12T15:37:07.000Z
---

**LinkedIn Ad Brief** is an Optimizely Agent Platform agent that generates structured LinkedIn Sponsored Content ad briefs with copy variants validated against LinkedIn character limits.

- **Challenge** – Writing LinkedIn ad copy that meets platform character limits and aligns with funnel stages requires manual validation and revision.
- **Agent outcome** – The agent delivers a structured ad brief in a canvas. The brief includes copy variants, character counts, call to action (CTA) recommendations, and format-specific guidance.
- **Value** – The agent produces LinkedIn ads faster with compliance checks, reducing revision cycles and improving campaign launch speed.

## Install agent

:::hint{type="info"}
**Note**

**Mark Administrators**, **Agent Builders**, and users with the **Add, edit, and install specialized agents** attribute for a custom role can add agents to their organization's Optimizely Agent Platform instance. See [Add users and set permissions.](../../get-started/get-started-with-optimizely-opal-for-administrators.mdx)
:::

Install the agent from the **Directory**.

1. Go to **Directory > Agents**.
2. (Optional) Begin entering *LinkedIn Ad Brief* or use the drop-down list filters to narrow the list.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/iAc4PwFPbJTnEYEytT1zi_install-linkedin-ad-brief-agent.png" size="100" isUploading="false" width="2394" height="1062" darkWidth="2394" darkHeight="1062" showCaption="false" indent="1"}

3. Click **Install** on **LinkedIn Ad Brief** to add it to your Agent Platform instance.

## Use the agent

In [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM), enter *@linkedin\_ad\_brief\_generation* and provide the following details:

- `Product Name` – Name of the product.
- `Page URL or Product Description` – The page URL or the product description.
- (Optional) `Additional Notes` – Any additional data to include.

The agent generates a LinkedIn ad brief in a [canvas](docId:1_VDSKJ_RG0FEQe0MCTv1). The brief contains copy variants, character counts, CTA button recommendations, and format-specific guidance for the selected ad type.

To use the **LinkedIn Ad Brief** agent in a [workflow agent](docId:2HD0fUsIsfdek516VtN9l), drag and drop it into your workflow. See [Create a workflow agent](docId\:KWaI2TBwD38sN7p74exoy).

## Details

These are the default details for the **LinkedIn Ad Brief** agent. After you [install the agent in your Agent Platform instance](docId\:htx9tjKGyYLxYiSO58AGw), customize these details for your organization's needs. See [Manage agents](docId\:SSeNiblVMXwVvDR_lhtvI) for instructions.

### Input variables

The **LinkedIn Ad Brief** agent takes the following input:

- `Product Name`
- `Page URL or Product Description`
- (Optional) `Additional Notes`

### Tools

The **LinkedIn Ad Brief** agent uses the following tools internally to process your request:

- `browse_web`
- `create_canvas`
- `edit_canvas`
- `ask_user_question`

### Additional details

The agent uses the following default configuration:

- **Inference level** – Balanced. Provides reliable answers with additional reasoning.
- **Files** – None.
- **Output** – Text.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::