---
title: Email Ideation agent
slug: agent-platform/docs/email-ideation-agent
docTags: 
createdAt: 2026-08-12T15:37:06.000Z
---

**Email Ideation** is an agent in Agent Platform. It brainstorms five to seven newsletter themes and content angles tailored to a business niche and current goals.

- **Challenge** – Content marketers spend too much time staring at blank briefs before generating newsletter ideas.
- **Agent outcome** – Five to seven story-driven email concepts with hooks, calls to action (CTAs), subject lines, and a creative brief.
- **Value** – Structured, goal-aligned newsletter themes move content marketers from ideation to execution faster.

## Install agent

:::hint{type="info"}
**Note**

**Mark Administrators**, **Agent Builders**, and users with the **Add, edit, and install specialized agents** attribute for a custom role can add agents to their organization's Mark instance. See [Add users and set permissions.](../../get-started/get-started-with-optimizely-opal-for-administrators.mdx)
:::

Install the agent from the **Directory**.

1. Go to **Directory > Agents**.
2. (Optional) Begin entering *Email Ideation* or use the drop-down list filters to narrow the list.
3. Click **Install** on **Email Ideation** to add it to your Mark instance.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/a8bR_so7uxiKmZAR7R85z_install-email-ideation-agent.png" size="100" isUploading="false" width="2426" height="1200" darkWidth="2426" darkHeight="1200" showCaption="false" indent="1"}

## Use the agent

In [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM), enter *@email\_ideation* and provide the following information:

- `Current Focus` – The current business goal or objective. For example, *clear summer inventory* or *educate on a new feature*.
- (Optional) `Time of Year` – The relevant season or event. For example, *Black Friday* or *Back to School*.

The agent delivers five to seven newsletter concepts with hooks, subject lines, CTA strategies, and a creative brief. It presents them in a [canvas](docId:1_VDSKJ_RG0FEQe0MCTv1).

To use the **Email Ideation** agent in a [workflow agent](docId:2HD0fUsIsfdek516VtN9l), drag and drop it into your workflow. See [Create a workflow agent](docId\:KWaI2TBwD38sN7p74exoy).

## Details

The **Email Ideation** agent uses the following default settings. After you [install the agent in your Mark instance](docId\:CEuehFfZ_IU4unrDO-L2G), customize these settings for your organization's needs. See [Manage agents](docId\:SSeNiblVMXwVvDR_lhtvI).

### Input variables

The **Email Ideation** agent uses the following inputs:

- `Current Focus`
- (Optional) `Time of Year`

### Tools

The **Email Ideation** agent uses the following tools:

- `create_canvas`
- `ask_user_question`

### Additional details

The **Email Ideation** agent uses the following default configuration:

- **Inference level** – Balanced. The agent provides reliable answers with additional reasoning.
- **Files** – None.
- **Output** – Text.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::