---
title: Email Creation agent
slug: agent-platform/docs/email-creation-agent
docTags: 
createdAt: 2026-08-12T15:37:07.000Z
---

**Email Creation** is an Optimizely Agent Platform agent that creates marketing emails from a brief overview, target audience, and call-to-action.

- **Challenge** – Crafting marketing emails that consistently capture attention, drive engagement, and convert readers requires significant time, creativity, and expertise.
- **Agent outcome** – High-performing marketing email.
- **Value** – Engaging content, higher conversions, measurable impact.

See [Email Creation agent in Optimizely Academy](https://academy.optimizely.com/student/path/2617280/activity/4483722).

## Install agent

:::hint{type="info"}
**Note**

**Mark Administrators**, **Agent Builders**, and users with the **Add, edit, and install specialized agents** attribute for a custom role can add agents to their organization's Optimizely Agent Platform instance. See [Add users and set permissions.](../../get-started/get-started-with-optimizely-opal-for-administrators.mdx)
:::

Install the agent from the **Directory**.

1. Go to **Directory > Agents**.
2. (Optional) Begin entering *Email Creation* or use the drop-down list filters to narrow the list.
3. Click **Install** on **Email Creation** to add it to your Agent Platform instance.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/u1XSaNWPEylllTT5R0PEu_install-email-creation-agent.png" size="100" isUploading="false" width="2044" height="1114" darkWidth="2044" darkHeight="1114" showCaption="false" indent="1"}

## Use the agent

In [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM), enter *@email\_creation* and provide the following details:

- `overview` – Overview of what the email is about.
- `target audience` – Target audience for the email.
- (Optional) `call to action` – What you want readers to do after reading the email.

The agent drafts a marketing email. The email includes three subject line options, preview text, and a P.S. line. The body copy includes a call-to-action.

To use the **Email Creation** agent in a [workflow agent](docId:2HD0fUsIsfdek516VtN9l), drag and drop it into your workflow. See the [Create a workflow agent](docId\:KWaI2TBwD38sN7p74exoy).

## Details

These are the default details of the **Email Creation** agent. After you [install the agent in your Agent Platform instance](docId\:VMCKjxYQjGOk5rX_SXc1P), customize these details for your organization's needs. See [Manage agents](docId\:SSeNiblVMXwVvDR_lhtvI) for instructions.

### Input variables

The **Email Creation** agent takes the following input:

- `overview`
- `target audience`
- (Optional) `call to action`

### Tools

None.

### Additional details

The agent uses the following default configuration:

- **Inference level** – Balanced. Provides reliable answers with additional reasoning.
- **Files** – None.
- **Output** – Text.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::