--- title: Content Refresh Analysis agent slug: agent-platform/docs/content-refresh-analysis-agent docTags: createdAt: 2026-08-12T15:37:06.000Z --- **Content Refresh Analysis** is an agent in Agent Platform. It audits your website in Content Management System (SaaS). The agent finds outdated content and reviews it against compliance guidelines. It reports what needs attention to improve Search Engine Optimization (SEO) and site credibility. Optimizely built the agent for regulated industries such as legal, compliance, and finance. Anyone can use it by providing their own guideline files. - **Challenge** – Identifying which content on your website is outdated, underperforming, or no longer relevant is difficult. This leads to a stale user experience, lower search visibility, and inefficient content management. - **Agent outcome** – The agent reviews your content against a set of guidelines. It produces a prioritized list of pieces that need attention. Each piece has a suggestion to refresh, update, or archive. - **Value** – A fresh, high-performing website with less effort, better SEO, stronger engagement, and content that stays current. ## Required Optimizely products Content Refresh Analysis requires a [ Content Management System (SaaS)](docId:2YLrVblQMbe3zfPRTBeAX) account with content from Optimizely Graph in it. ## Install agent :::hint{type="info"} **Note** **Mark Administrators**, **Agent Builders**, and users with the **Add, edit, and install specialized agents** attribute for a custom role can add agents to their organization's Mark instance. See [Add users and set permissions.](../../get-started/get-started-with-optimizely-opal-for-administrators.mdx) ::: Install the agent from the **Directory**. 1. Go to **Directory > Agents**. 2. (Optional) Begin entering *Content Refresh Analysis* or use the drop-down list filters to narrow the list. 3. Click **Install** on **Content Refresh Analysis** to add it to your Mark instance. ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/mrdNo996ZO1FMMb1izXFy_install-content-refresh-analysis-agent.png" size="100" isUploading="false" width="2048" height="1106" darkWidth="2048" darkHeight="1106" showCaption="false" indent="1"} :::hint{type="info"} **Note** If **Install** is disabled, ensure you have the [Required Optimizely products](docId\:Eyol9aZVqzMpyj56rgwVi) connected to your Mark instance. ::: ## Use the agent In [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM), enter *@content\_refresh\_analysis* and provide the following optional details: - (Optional) `Timeframe` – Flags content not modified within this period. Use days, weeks, months, or years. Defaults to one year. - (Optional) `Urls` – Specific URLs to analyze. Otherwise, the agent reviews all URLs. - (Optional) `Email Addresses` – Email addresses the email report goes to. The agent produces a compliance report in a [canvas](docId:1_VDSKJ_RG0FEQe0MCTv1) and displays it in the chat. The report includes an executive summary with an overall compliance score and issues flagged by severity. It has sections for tone of voice, accessibility, clarity, and regulations. The agent also lists outdated pages with their URLs and last-modified dates. To use the **Content Refresh Analysis** agent in a [workflow agent](docId:2HD0fUsIsfdek516VtN9l), drag and drop it into your workflow. See the [Create a workflow agent](docId\:KWaI2TBwD38sN7p74exoy). ## Details These are the default details of the **Content Refresh Analysis** agent. After you [install the agent in your Mark instance](docId\:Eyol9aZVqzMpyj56rgwVi), customize these details for your organization's needs. See [Manage agents](docId\:SSeNiblVMXwVvDR_lhtvI) for instructions. ### Input variables The **Content Refresh Analysis** agent takes the following input: - (Optional) `Timeframe` - (Optional) `Urls` - (Optional) `Email Addresses` ### Tools The **Content Refresh Analysis** agent uses the following tools internally to process your request: - `graph_content_graphql_executor` - `graph_content_search_tool` - `graph_content_type_schema` - `send_email` - `create_canvas` - `browse_web` - `convert_to_pdf` - `edit_canvas` ### Additional details The agent uses the following default configuration: - **Inference level** – Complex. Provides advanced reasoning and detail. - **Files** – The agent includes default guideline files (`Design file.html` and `COBS 4 Communicating with clients, including financial promotions.pdf`). To use your own, see [Customize the guideline files](docId\:Eyol9aZVqzMpyj56rgwVi). - **Output** – Text. ## Customize the guideline files The agent includes default guideline files for financial-services compliance. To review content against your own standards, replace the default files with your own. Use custom files only when the default files do not cover your use case. 1. Go to **Agents > Your Agents** and select **Content Refresh Analysis**. 2. In the **Files** section, click **Delete** on each default file you want to remove. ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/aAvHH0Hfn_DNUr_kT-HHV_customize-guideline-files-delete.png" size="100" isUploading="false" width="1520" height="668" darkWidth="1520" darkHeight="668" showCaption="false" indent="1"} 3. Click **Add File**. ::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/CWjGu8tDmzyMQmRRMNL5L_customize-guideline-files-add-file.png" size="100" isUploading="false" width="1522" height="236" darkWidth="1522" darkHeight="236" showCaption="false" indent="1"} 4. Upload your files. 5. Click **Update** to save your agent. :::hint{type="info"} **Note** If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj). :::