---
title: Content Model Creation agent (CMS 13)
slug: agent-platform/docs/content-model-creation-agent-cms-13
docTags: 
createdAt: 2026-08-12T15:37:06.000Z
---

**Content Model Creation** is an agent in Agent Platform. It builds a content model for Optimizely Content Management System (CMS 13) from a URL or an image. The agent references your existing [content types](docId\:umAlYRpPIRFE54JMYAWrp) to avoid duplicates.

- **Challenge** – Analyzing and creating content models that use the latest product features is complex and time-consuming.
- **Agent outcome** – Creates content type suggestions based on a URL or image.
- **Value** – Faster development when creating new content types or adding features to existing ones.

See [Define content types](docId\:IIrc48HRxDZe6C7wiVBVT) in the developer documentation.

## Required Optimizely products

Optimizely CMS 13

## Install agent

:::hint{type="info"}
**Note**

**Mark Administrators**, **Agent Builders**, and users with the **Add, edit, and install specialized agents** attribute for a custom role can add agents to their organization's Mark instance. See [Add users and set permissions.](../../get-started/get-started-with-optimizely-opal-for-administrators.mdx)
:::

Install the agent from the **Directory**.

1. Go to **Directory > Agents**.
2. (Optional) Begin entering *Content Model Creation* or use the drop-down list filters to narrow the list.
3. Click **Install** on the **Content Model Creation** agent with the ID `@content_model_creation-paas`. This adds it to your Mark instance.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/_smNgEuBvMiF0scUSsRST_image-3.png" size="100" isUploading="false" width="2064" height="810" darkWidth="2064" darkHeight="810" showCaption="false" indent="1"}

If **Install** is disabled, ensure you have the [Required Optimizely products](docId\:bqLQlTQmSJNESTtbwbIhZ) connected to your Mark instance.

## Use the agent

:::hint{type="info"}
**Note**

Before you use the **Content Model Creation** agent, you must install the Mark tools in your CMS 13 instance. See [Get started with Mark tools](docId\:OFb83kQNema_apcEoryfJ) for information.
:::

In [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM), enter *@content\_model\_creation-paas* and provide one of the following details:

- `url` – A website URL to generate a content model for.
- `image` – An uploaded image to generate a content model for.

The agent suggests a content model as a list of content types. Each is marked New or Modified, with the affected properties and the full JSON for each type. It ends by asking whether to apply the suggestions to your CMS 13 instance.

To use the **Content Model Creation** agent in a [workflow agent](docId:2HD0fUsIsfdek516VtN9l), drag and drop it into your workflow. See [Create a workflow agent](docId\:KWaI2TBwD38sN7p74exoy).

## Details

These are the default details for the **Content Model Creation** agent. After you [install the agent in your Mark instance](docId\:bqLQlTQmSJNESTtbwbIhZ), customize these details for your organization's needs. See [Manage agents](docId\:SSeNiblVMXwVvDR_lhtvI) for instructions.

### Input variables

The **Content Model Creation** agent takes the following input:

- (Optional) `url`
- (Optional) `image`

### Tools

The **Content Model Creation** agent uses the following tools internally to process your request:

- `browse_web_html`
- `take_webpage_screenshot`
- `paas_cms_get_content_type_details`
- `paas_cms_list_content_types`
- `paas_cms_list_property_groups`

You must install the Mark tools in your CMS 13 instance before using the **Content Model Creation** agent. See [Get started with Mark tools](docId\:OFb83kQNema_apcEoryfJ) for information.

### Additional details

The agent uses the following default configuration:

- **Inference level** – Complex. Provides advanced reasoning and detail.
- **Files** – None.
- **Output** – Text.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::