---
title: Content Marketer
slug: agent-platform/docs/content-marketer
docTags: 
createdAt: 2026-08-17T11:14:09.000Z
---

Use the Content Marketer Virtual Teammate in Optimizely Opal to scan trends, competitors, and Salesforce data so your editorial plan stays tied to real audience signals and revenue opportunities. It flags industry trends and content gaps daily, tracks competitor content weekly, and surfaces pipeline gaps tied to revenue.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/qNRZA4IPZdY0dEXVwKZP8_content-marketer-vt.png)

## What the Content Marketer does

The Content Marketer includes the following jobs:

- **Monitor industry trends** – Scans community and social channels each day for emerging debates and content opportunity gaps, classifies findings by urgency and pillar, and surfaces the signals worth acting on so your editorial plan reflects what your audiences care about.
- **Track competitor content** – Scans competitor websites and social accounts each week, tracks which topics they are investing in, and flags strategic shifts as they emerge so you know what to cover and how to differentiate.
- **Surface pipeline gaps** – Pulls your Salesforce pipeline data each week, identifies where prospects stall for lack of content support, and maps the gaps back to funnel stage so editorial priorities stay tied to revenue, not instinct.

Each job is a workflow agent that performs on a schedule or trigger. Opal displays only the jobs an administrator turns on for your organization.

## What the Content Marketer needs

Connect the Salesforce tools so the Content Marketer reads your pipeline data to surface content gaps tied to revenue.

Opal displays only the tools an administrator connects for your organization.

## How you receive its work

The Content Marketer delivers its trend alerts, competitor tracking, and pipeline gap reports to you in a message.

See [Team Messages overview](docId\:oYX1Dfp6MBpNZpvkbgIzP).

## Configure the Content Marketer

An Opal administrator enables the Content Marketer for your organization. You then name and configure your own. For the full steps, see [Hire a Virtual Teammate](docId:0-cn_dp-ZvYzjZWMrm8MS).

Connect Salesforce during configuration, so the jobs have the data they need from the first run.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::