---
title: Content Ideation agent
slug: agent-platform/docs/content-ideation-agent
docTags: 
createdAt: 2026-08-12T15:37:07.000Z
---

**Content Ideation** is an Optimizely Agent Platform agent that generates 10 content and campaign ideas for a topic, audience, or quarter. The agent combines live trend research and competitor intelligence.

- **Challenge** – Generating content ideas that align with business goals, audience interests, and keyword opportunities is slow. Manual brainstorming cannot sustain a steady pipeline of differentiated ideas.
- **Agent outcome** – Returns 10 content ideas, each with a recommended angle, format, and rationale. Surfaces a single top idea with ranking reasoning.
- **Value** – A fuller content pipeline, more consistent publishing, and ideas grounded in audience relevance and search opportunity.

## Install the agent

:::hint{type="info"}
**Note**

**Mark Administrators**, **Agent Builders**, and users with the **Add, edit, and install specialized agents** attribute for a custom role can add agents to their organization's Optimizely Agent Platform instance. See [Add users and set permissions.](../../get-started/get-started-with-optimizely-opal-for-administrators.mdx)
:::

Install the agent from the **Directory**.

1. Go to **Directory > Agents**.
2. (Optional) Begin entering *Content Ideation* or use the drop-down list filters to narrow the list.
3. Click **Install** on **Content Ideation** to add it to your Agent Platform instance.

![](https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/lNRPvRKR5Hi-aANkjbK0g_image-2.png)

## Use the agent

To use the Content Ideation agent in [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM), enter *@content\_ideation* and provide the following details:

- `Topic or theme` – Core topic, product area, or campaign theme.
- `Target Audience` – Role, industry, or persona.
- (Optional) `Channels / Format Constraints` – The channels you are creating for and any production limits. For example, *LinkedIn and X only*, *no filming – graphic and text only*, or *all content types*. The agent uses this to recommend formats and estimate production effort.
- (Optional) `Quarter or Time period` – Season or quarter for timely hooks.
- (Optional) `Competitor Websites` – Competitor domains to identify content gaps.

The agent returns a numbered list of 10 content ideas. Each idea includes a title, recommended format, target angle, and rationale. The agent also surfaces a single top idea and explains its ranking.

To use the Content Ideation agent in a [workflow agent](docId:2HD0fUsIsfdek516VtN9l), drag and drop it into your workflow. See [Create a workflow agent](docId\:KWaI2TBwD38sN7p74exoy).

## Details

The Content Ideation agent ships with the following default configuration. After you [install the agent in your Agent Platform instance](docId\:IOt-eG6Xe2otWVrZUnl2F), customize these details for your organization's needs. See [Manage agents](docId\:SSeNiblVMXwVvDR_lhtvI) for instructions.

### Input variables

The Content Ideation agent takes the following input:

- `Topic or theme`
- `Target Audience`
- (Optional) `Channels / Format Constraints`
- (Optional) `Quarter or Time period`
- (Optional) `Competitor Websites`

### Tools

The Content Ideation agent uses the following tools internally to process your request:

- `search_web`
- `browse_web_html`

### Additional details

The agent uses the following default configuration:

- **Inference level** – Pro. Provides maximum reasoning depth.
- **Files** – None.
- **Output** – Text.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::