---
title: Content Adaption agent
slug: agent-platform/docs/content-adaption-agent
docTags: 
createdAt: 2026-08-12T15:37:11.000Z
---

**Content Adaption** is an agent in Agent Platform. It repurposes existing content for a new channel. The agent reformats your source content to fit the destination channel's best practices and delivers it in a canvas.

- **Challenge** – Repurposing content for each platform, while keeping brand voice and following channel best practices, is complex and time-consuming.
- **Agent outcome** – The agent reformats and rewrites your content for each destination channel, following that channel's best practices.
- **Value** – More content reuse, a consistent brand voice, and better engagement across channels.

## Install agent

:::hint{type="info"}
**Note**

**Mark Administrators**, **Agent Builders**, and users with the **Add, edit, and install specialized agents** attribute for a custom role can add agents to their organization's Mark instance. See [Add users and set permissions.](../../get-started/get-started-with-optimizely-opal-for-administrators.mdx)
:::

Install the agent from the **Directory**.

1. Go to **Directory > Agents**.
2. (Optional) Begin entering *Content Adaption* or use the drop-down list filters to narrow the list.
3. Click **Install** on **Content Adaption** to add it to your Mark instance.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/RVzz7YGbSUoYGN-gY7n4G_install-content-adaption-agent.png" size="100" isUploading="false" width="2038" height="1104" darkWidth="2038" darkHeight="1104" showCaption="false" indent="1"}

## Use the agent

In [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM), enter *@content\_adaption* and provide the following details:

- `Channel` – The destination channel to adapt the content for, for example *LinkedIn*, *email*, or a *web page*. Name more than one channel if needed.
- (Optional) `Document` – The source content to adapt, as text or a URL.
- (Optional) `File` – A source file to adapt.
- (Optional) `Content Preferences` – How you want the content adapted, for example *add slides to the LinkedIn post*, *use a carousel for my Instagram post*, or *describe a featured infographic*.

:::hint{type="info"}
**Note**

Provide your source content as either a `Document` or a `File`. The agent needs one of the two to run.
:::

The agent adapts your content for the destination channel and delivers the result in a [canvas](docId:1_VDSKJ_RG0FEQe0MCTv1) you can edit. When you name more than one channel, the agent produces a separate adaptation for each. It also shows the adapted post in the chat.

To use the **Content Adaption** agent in a [workflow agent](docId:2HD0fUsIsfdek516VtN9l), drag and drop it into your workflow. See the [Configure workflow section in the Create a workflow agent documentation](docId\:KWaI2TBwD38sN7p74exoy).

## Details

The following are the default details of the **Content Adaption** agent. After you [install the agent in your Mark instance](docId:2jQWHDo1zafyx38_UMtHv), customize these details for your organization's needs. See [Manage agents](docId\:SSeNiblVMXwVvDR_lhtvI) for instructions.

### Input variables

The **Content Adaption** agent takes the following input:

- `Channel`
- (Optional) `Document`
- (Optional) `File`
- (Optional) `Content Preferences`

### Tools

The **Content Adaption** agent uses the following tools internally to process your request:

- `browse_web`
- `apply_element_patch`
- `create_canvas`
- `search_web`

### Additional details

The agent uses the following default configuration:

- **Inference level** – Balanced. Provides reliable answers with additional reasoning.
- **Files** – None.
- **Output** – Text.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::