---
title: Competitive Webpage Analysis agent
slug: agent-platform/docs/competitive-webpage-analysis-agent
docTags: 
createdAt: 2026-08-12T15:37:07.000Z
---

**Competitive Webpage Analysis** is an agent in Agent Platform. It compares competitor webpages against your own. The agent captures screenshots of each page and recommends specific changes to improve your page.

- **Challenge** – You need to understand your competitors, identify effective strategies in the market, and stay ahead.
- **Agent outcome** – Returns a report comparing your page against competitors, with screenshots and prioritized recommendations.
- **Value** – A clear view of what works in your market and specific changes to outperform competitors.

## Required Optimizely products

The **Competitive Webpage Analysis** agent requires either Optimizely Web Experimentation or Optimizely Feature Experimentation.

## Install agent

:::hint{type="info"}
**Note**

**Mark Administrators**, **Agent Builders**, and users with the **Add, edit, and install specialized agents** attribute for a custom role can add agents to their organization's Mark instance. See [Add users and set permissions.](../../get-started/get-started-with-optimizely-opal-for-administrators.mdx)
:::

Install the agent from the **Directory**.

1. Go to **Directory > Agents**.
2. (Optional) Begin entering *Competitive Webpage Analysis* or use the drop-down list filters to narrow the list.
3. Click **Install** on **Competitive Webpage Analysis** to add it to your Mark instance.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/_bLmHB73GtTzGD-LXFlIA_install-competitive-webpage-analysis-agent.png" size="100" isUploading="false" width="2410" height="1252" darkWidth="2410" darkHeight="1252" showCaption="false" indent="1"}

:::hint{type="info"}
**Note**

If **Install** is disabled, ensure you have the [Required Optimizely products](docId\:sODp9jPwCQQLcnAGYDfsd) connected to your Mark instance.
:::

## Use the agent

In [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM), enter *@competitive\_webpage\_analysis* and provide the following details:

- `Competitors` – One or more competitors to assess, as URLs, company names, or domains, for example *Acme Corp* or *acme.com*.
- `Your Page` – One or more URLs of your pages to benchmark against.
- (Optional) `Page Type` – The type of page to evaluate, such as *landing page*, *home page*, or *product page*. Leave blank to let the agent infer the page type from your page URL.
- (Optional) `Priority Lens` – The angle to emphasize in the analysis, such as *call to action (CTA) conversion optimization*, *brand and messaging*, or *trust and credibility*. Leave blank for a balanced analysis across all dimensions.

The agent returns the report as a [canvas](docId:1_VDSKJ_RG0FEQe0MCTv1) (an interactive document in Mark chat that you can edit alongside Mark). The report includes the following:

- Executive summary
- Key insights
- Competitive landscape overview
- Best practices observed across competitors
- Strengths, weaknesses, opportunities, and threats (SWOT) analysis
- Prioritized recommendations
- Screenshots of each page analyzed

The agent also saves the report as a Hypertext Markup Language (HTML) file.

To use the **Competitive Webpage Analysis** agent in a [workflow agent](docId:2HD0fUsIsfdek516VtN9l), drag and drop it into your workflow. See [Create a workflow agent](docId\:KWaI2TBwD38sN7p74exoy).

## Details

These are the default details for the **Competitive Webpage Analysis** agent. After you [install the agent in your Mark instance](docId\:sODp9jPwCQQLcnAGYDfsd), customize these details for your organization's needs. See [Manage installed agents](docId\:SSeNiblVMXwVvDR_lhtvI) for instructions.

### Input variables

The **Competitive Webpage Analysis** agent takes the following input variables:

- `Competitors`
- `Your Page`
- (Optional) `Page Type`
- (Optional) `Priority Lens`

### Tools

The **Competitive Webpage Analysis** agent uses the following tools internally to process your request:

- `browse_web`
- `browse_web_html`
- `create_canvas`
- `take_webpage_screenshot`
- `write_content_to_file`

### Additional details

The agent uses the following default configuration:

- **Inference level** – Complex. Provides advanced reasoning and detail.
- **Files** – None.
- **Output** – Text.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::