---
title: Braze remote MCP connector
slug: agent-platform/docs/braze-remote-mcp-connector
docTags: 
createdAt: 2026-09-17T15:53:00.000Z
---

:::hint{type="success"}
**Beta**

The Braze remote MCP connector tools are in beta.
:::

The Braze remote Model Context Protocol (MCP) connector in Agent Platform brings Braze customer engagement data into Mark. Use [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM), [agents](docId\:w7MSVijPnuFqu4nXDo_bq), and [workflows](docId:2HD0fUsIsfdek516VtN9l) to explore Canvas and campaign analytics, segments, and custom attributes, and to generate content such as email templates, content blocks, and media library assets.

:::hint{type="info"}
**Note**

The Braze remote MCP is managed by Braze. See [About the Braze MCP server](https://www.braze.com/docs/api/mcp/) in the Braze documentation for available tools and data. Braze does not expose tools that return user-level personally identifiable information (PII).
:::

First, a [Mark administrator](docId\:pe0pbUJveWrG8ewvZWDRE) must [connect the Braze remote MCP to Mark](docId\:a6WUjayb6UJnhLYYanG3V). After adding the MCP server, individual Mark [users](docId\:L0Ntt9JQmG6fQIJK_Y7C7) and [agent builders](docId\:HOJ_6dibwNf8Qz7WMIDie) log in to Braze to access their information from Mark. Administrators only need to add the Braze remote MCP once.

## Connect the Braze remote MCP to Mark

The first person to connect a third-party service to Mark should be an administrator of that service. Administrator access installs the complete set of tools, so Mark adds every available tool. If a non-administrator connects the service first, Mark installs only the tools that account can access.

The Braze connector tools mirror your Braze dashboard user permissions, including both read and write tools. If your Braze permissions change, your access in Mark changes on your next request, and Mark revokes access entirely if your Braze dashboard user is deactivated.

### Add Braze connection

As a Mark administrator, complete the following steps:

1. Go to **Connectors** in Mark.
2. (Optional) Enter *Braze* in the search bar to filter the connectors list.
3. Click **Connect** on the **Braze** tile.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/40EjJqadE8-EdkySENW6x_connect-braze-opak.png" size="100" isUploading="false" position="center" width="967" height="691" darkWidth="967" darkHeight="691" showCaption="false" indent="1"}

4. Select your Braze cluster region, **US** or **EU**.
5. Log in to your Braze account.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/auciSfgG997Xmtslsa-tR_login-braze.png" size="100" isUploading="false" position="center" width="2962" height="1540" darkWidth="2962" darkHeight="1540" showCaption="false" indent="1"}

6. Grant the requested permissions.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/m6fm7WHulPy2eB2dwRSA1_grant-permissions-braze.png" size="100" isUploading="false" position="center" width="1476" height="1536" darkWidth="1476" darkHeight="1536" showCaption="false" indent="1"}

A confirmation message displays, and you can close the pop-up window.

### Configure Mark tools

After [adding the Braze connection](docId\:a6WUjayb6UJnhLYYanG3V), Mark prompts you to select which tools to enable and optionally customize their display names.

As a Mark administrator, complete the following steps:

1. Deselect any tools you do not want to add to Mark.
2. (Optional) Update any tool's display name.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/aMs0hG9iqrxQZJh3c9L9W_tools-braze.png" size="100" isUploading="false" position="center" width="2620" height="1390" darkWidth="2620" darkHeight="1390" showCaption="false" indent="1"}

3. Click **Finish**.

The Braze tile displays **Connect** on the **Connectors** tab for Mark users to authenticate with their personal accounts.

To update the available tools or names, see [Update tools](docId\:a6WUjayb6UJnhLYYanG3V).

## Authenticate with Braze

Each Mark user and agent builder logs in to Braze individually to access their Braze data from Mark. User-level authentication ensures you access only the data your Braze dashboard user account is authorized to view.

:::hint{type="info"}
**Note**

Before you begin, confirm that a Mark administrator has [connected the Braze remote MCP to Mark](docId\:a6WUjayb6UJnhLYYanG3V). Until an administrator connects it, the Braze tile displays **Contact admin** instead of **Connect** and you cannot select it.
:::

To authenticate, complete the following steps in Mark:

1. Go to **Connectors**.
2. (Optional) Enter *Braze* in the search bar to filter the connectors list.
3. Click **Connect** on the **Braze** tile.
4. Log in to Braze.

After you log in to Braze, the Braze connector tools are available in [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM), [agents](docId\:w7MSVijPnuFqu4nXDo_bq), and [workflows](docId:2HD0fUsIsfdek516VtN9l).

## Braze connector tools

The Braze connector tools are available after an administrator [adds the Braze remote MCP to Mark](docId\:a6WUjayb6UJnhLYYanG3V) and you [authenticate with Braze](docId\:a6WUjayb6UJnhLYYanG3V). The available tools depend on which tools your administrator enabled. For a full list of available tools and actions, see [About the Braze MCP server](https://www.braze.com/docs/api/mcp/) in the Braze documentation.

## Update tools

To rename, add, or remove tools, a Mark administrator must delete the Braze tools registry and re-add it. Complete the following steps:

1. Follow the steps in [Delete a tool registry](docId\:SXjD3qqg-0gS2g4KajfyO).
2. [Add Braze connection](docId\:a6WUjayb6UJnhLYYanG3V).
3. [Configure Mark tools](docId\:a6WUjayb6UJnhLYYanG3V).

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::
