---
title: Agent Visibility Analytics Insights agent
slug: agent-platform/docs/agent-visibility-analytics-insights-agent
docTags: 
createdAt: 2026-08-12T15:37:05.000Z
---

**Agent Visibility Analytics Insights** is an agent in Agent Platform. It analyzes an [Agent Visibility Analytics dashboard](docId\:VTt_0k8-zyjqfW-t4z2ZQ) in Optimizely Analytics. The agent surfaces trends, anomalies, and insights from your dashboard data and delivers a report. For more powerful insights, edit this agent to connect to your Google Analytics 4 (GA4) instance. This lets you analyze both human and AI traffic patterns together.

- **Challenge** – Teams sift through Optimizely Analytics dashboards manually to identify what is meaningful. Trends are missed, anomalies go unnoticed, and raw data is slow to become decisions.
- **Agent outcome** – The agent examines an Optimizely Analytics dashboard and surfaces trends, anomalies, and insights based on preset explorations you can change. It delivers a structured report and emails it to the address you provide.
- **Value** – The agent automates analysis of your data, so teams act on signals faster without needing a dedicated analyst for every review cycle.

## Prerequisites

**Agent Visibility Analytics Insights** requires the following:

- Optimizely Analytics.
- Log data populated in the [Agent Visibility Analytics dashboard](docId\:VTt_0k8-zyjqfW-t4z2ZQ).

## Install agent

:::hint{type="info"}
**Note**

**Mark Administrators**, **Agent Builders**, and users with the **Add, edit, and install specialized agents** attribute for a custom role can add agents to their organization's Mark instance. See [Add users and set permissions.](../../get-started/get-started-with-optimizely-opal-for-administrators.mdx)
:::

Install the agent from the **Directory**.

1. Go to **Directory > Agents**.
2. (Optional) Begin entering *Agent Visibility Analytics Insights* or use the drop-down list filters to narrow the list.
3. Click **Install** on **Agent Visibility Analytics Insights** to add it to your Mark instance.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/gXj-04EIIrR4wXtr-3b3L_agent-visibility-analytics-insights-agent-install.png" size="100" isUploading="false" width="2044" height="1104" darkWidth="2044" darkHeight="1104" showCaption="false" indent="1"}

4. Replace the `App ID` and `Dashboard ID` placeholder values with your own in the agent's Prompt Template. Find both values in your Agent Visibility Analytics dashboard URL. The `Dashboard ID` displays after `/dashboard/`, and the `App ID` displays after `?app=`.

::Image[]{src="https://api.archbee.com/api/optimize/BrbvVORKJ5iIeSMZye5kI/AxTjFfM7xLV0jou4yWwZ1_46835988716429-1.png" size="100" isUploading="false" width="2300" height="998" darkWidth="2300" darkHeight="998" showCaption="false" indent="1"}

5. Click **Update** to save the agent.

You only need to replace the `App ID` and `Dashboard ID` placeholder values once. The agent uses those values every time it runs.

If **Install** is disabled, connect the required Optimizely products to your Mark instance first.

## Use the agent

In [Mark chat](docId\:dtNBEttEGVvkhNkwNypLM), enter *@agent\_visbility\_analytics\_insights* and provide the following details:

- `email` – Email address where the agent delivers the report.

The agent generates a usage summary report for an executive audience. The report analyzes the following four page explorations:

- Top 10 pages with the most requests, broken down by AI platform: ChatGPT, Claude, Perplexity, and Gemini. Change these in the agent's **Prompt Template** after installation.
- Top 10 pages with retrieval intent requests. These pages attract frequent requests and require optimization for metadata, frequently asked question (FAQ) structure, and fresh content.
- Top 10 pages that get trained on a lot but not indexed or retrieved. These pages likely have low-quality or duplicate content that needs re-evaluation.
- An analysis of any anomalies compared to the previous period.

For each exploration, the agent presents the last complete calendar month and compares it to the previous month. Change these timeframes in the agent's **Prompt Template** after installation.

The agent emails the report to the address you provide in `email` and links back to the dashboard.

To use **Agent Visibility Analytics Insights** in a [workflow agent](docId:2HD0fUsIsfdek516VtN9l), drag and drop it into your workflow. See [Create a workflow agent](docId\:KWaI2TBwD38sN7p74exoy).

## Details

These are the default details of the **Agent Visibility Analytics Insights** agent. After you [install the agent in your Mark instance](docId\:YTdWOhZtVOFpKWQ6MbAxM), customize these details based on your organization's needs. See [Manage agents](docId\:SSeNiblVMXwVvDR_lhtvI) for instructions.

### Input variables

The **Agent Visibility Analytics Insights** agent takes the following input: `email`.

### Tools

The **Agent Visibility Analytics Insights** agent uses the following tools internally to process your request:

- `oa_analyze_explore`
- `oa_confirm_app`
- `oa_create_explore`
- `oa_find_datasets`
- `oa_find_entities`
- `oa_find_events`
- `oa_find_explores`
- `oa_find_metrics`
- `oa_get_metric_data`
- `oa_list_apps`
- `oa_explores_for_dashboard`
- `oa_find_dashboards`
- `oa_list_categories`
- `send_email`

### Additional details

The agent uses the following default configuration:

- **Inference level** – Pro. Provides maximum reasoning depth.
- **Files** – None.

:::hint{type="info"}
**Note**

If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See [Turn generative AI off across Optimizely applications](docId\:X5U0kKD2azV5cIdNqwGNj).
:::
